Résumé

2013

Started at texas a&m university, college station, texas

started at texas a&m athletics (12th man productions)
2018

graduated with a bachelor of science in technology management with a minor in business administration
2018

STARTED AS THE ACC NETWORK COORDINATOR AT VIRGINIA TECH ATHLETICS
2020

STARTED AS AN INDEPENDENT MARKETING COORDINATOR
2021

STARTED AS A MARKETING SPECIALIST AT TEXAS WESLEYAN UNIVERSITY
2022

PROMOTED TO SENIOR MARKETING & SEO SPECIALIST AT TEXAS WESLEYAN
2023

STARTED AS THE DIGITAL ENGAGEMENT MANAGER AT THE UNIVERSITY OF TEXAS AT ARLINGTON OFFICE OF MARKETING, MESSAGING, AND ENGAGEMENT

Texas A&M University, College Station, Texas
Bachelor’s of Science in Technology Management, May 2018
Minor in Business Administration

University of Texas at Arlington, Office of Marketing, Messaging, and Engagement
Digital Engagement Manager (November 2023-Pr.)

Manage a team of marketers to update and maintain over 1,000 pages on UTA.edu.
Roll out brand marketing campaigns across multiple channels including television, billboards, paid search and other paid media outlets.
Serve as the marketing subject matter expert for all marketing offices at UTA.
Spearheaded efforts to improve website personalization on UTA.edu by creating data-informed personas, introducing A/B testing, and tracking user journeys through the website.
Created a customer-facing project management system and introduced standardized workflows, forms, playbooks and more.
Led the rollout of multilingual support on UTA.edu to support ads in Spanish on Univision, Telemundo and other primarily Spanish-speaking media outlets.
Worked closely with UTA’s media agency, Rev77, to provide data-informed insights on paid search, Google Ads, LinkedIn ads and more.

Texas Wesleyan University
Marketing Specialist (March 2021-November 2022)
Senior Marketing & SEO Specialist (November 2022-November 2023)

Supervise over 500 web pages and 50,000 pieces of content on txwes.edu using the TerminalFour (T4) Content Management System, effectively coordinating with departments across campus to execute web projects, redesigns and updates.
Analyze search performance to make data-informed adjustments to txwes.edu that resulted in an 8% increase in organic search traffic and a 14% increase in search visibility among tracked keywords.
Overhauled T4 training procedures into a comprehensive online, on-demand course designed to onboard new employees and enhance training resources for existing employees; when surveyed, faculty and staff indicated an over 95% satisfaction rate with the new course.
Collaborated with University Advancement to develop marketing strategies and social media content for the highly successful Engage. Inspire. Invest. giving campaign, resulting in over $30M in donations.

Independent Contractor
Marketing Coordinator (March 2020-October 2020)

Contributed digital media and marketing expertise to a team that created over 15 brand marketing campaigns in seven months for a wide variety of industries such as enterprise network reliability, cloud computing, multifamily housing architecture and local and municipal governments.
Led listening sessions with over 20 clients to understand their marketing goals and establish KPIs, using those inputs when creating multichannel social media strategies and content calendars.
Collected and analyzed data to make adjustments to marketing strategies, content calendars and client websites that resulted in consistently improved performance against established KPI goals.
Researched and authored more than 50 SEO articles and white papers on diverse subjects including affordable multi-family housing grants, enterprise network reliability solutions, downtown revitalization projects and master-planned communities, strategically aligning them with marketing objectives.

Virginia Tech Athletic Department
ACC Network Coordinator (2018-July 2020)

Managed live motion graphics packages for over 300 events televised on ESPN Networks by conducting thorough research, building custom graphics in Ross Xpression and ensuring accuracy and continued consistency within all projects
Partnered with the Virginia Tech Athletics Marketing Department to photograph, edit and design promotional content for both university and ESPN affiliate social media accounts that supported established social media strategies and content calendars
Wrote training manuals for Ross Xpression covering technical information, best practices and training steps that was rolled out across all 15 ACC and multiple SEC school control rooms

Microsoft Excel, Word, PowerPoint, JavaScript, Python, Adobe Creative Cloud, Hubspot, Google Analytics, MailChimp, WordPress, Google Ads, Facebook Ads